Sheldon

Is Information Marketing Dead?

April 15, 2026 by Sheldon Leave a Comment

Is information marketing dead? Absolutely not! Information marketing has a very predictable outcome when you do it properly. When you go online without any real plan then you get mediocre results at best.

There have been days where I made multiple sales online, so you can’t tell me that information marketing doesn’t work.

I’m going to share my step by step process with you today, but…

First I want to ask you a question.

Do you notice how after you read my blog posts, you have this weird feeling that leaves you wanting more?

Information marketing, it makes you wonder what’s coming next.

This isn’t by accident; I create them so it leaves you wanting more.

Same thing when I write emails for my subscribers, they look forward to my emails.

I let people into my world, let them see my family and what I’m about.

They know what’s going on in my life and I share tips that will help them get results in advance.

You can do this too and I will show you how easy it is.

I’m going to teach you how I write my blog posts to people everyday, and that involves structuring your “irresistible offer.”

Without that irresistible offer, you’re leaving a ton of money on the table.

Don’t worry, this can be applied to any niche.

And even used on either affiliate offers or your own products.

I will try and simplify the process as much as possible.

If you’re thinking to yourself right now “this takes work”…

You would be right, it does.

However there is a difference between information marketing to a small list.

Verses getting minimal results like most marketers out there.

Keep in mind that your competition is probably lazy.

Because they don’t care about their customers enough to do these few extra steps.

How to do email promo’s that convert:

Step 1: Send an E-Mail as soon as the product goes up for sale.

You want to send out some initial buzz and get people interested.

Don’t over do it and try to shove the product down their throat.

If you’re promoting an affiliate product in a big niche, many marketers will do all the heavy promoting for you.

So you don’t want to actually sell the product (more on this in a minute).

Note: If the product is evergreen you will need to follow my bonus tip at the bottom.

Step 2: Offer a bonus for getting the product from you instead of somebody else.

That means never selling the product directly… I sell my bonus offer.

I create the bonus to compliment the product.

Certainly, you want to point out that the product is great.

Talk about how your bonus will help do XYZ and get a better result.

Naturally, you want to make your bonus offer something that goes hand in hand with the offer.

It shouldn’t be anything you just slap together… like PLR for example (Private Label Rights).

Example: When selling some affiliate offers, create your bonus about traffic and sales training.

Without traffic, the offer means nothing so it goes hand in hand.

Without knowing how to convert the traffic, the traffic is meaningless.

They need both elements to complete the puzzle.

Be the person who can make sales from e-mail lists. That’s what I do.

Say you’re in the weight loss niche and promoting a six pack abs course.

Then you might create a “7 Foods You Must Eat To Get Abs.” report.

Pointing out the obvious, Without eating right, the six pack abs course won’t do you much good.

And offer the free report as an essential ingredient to get the results with what they’re buying.

Finally, your bonus needs to be limited by time and the amount of people who get it.

No Kidding, if it’s limited, it’s limited… and you never go back on your word.

Break this rule once and people will never trust you again.

I will tell you why this is important later.

Next, I know what you are thinking “I don’t know how to create a report.”

Are you familiar with AI?

Step 3: Call out the obvious.

We’re programmed to see BS from a mile away. And when someone sends us a sales offer, we are skeptical.

You absolutely have to call out the obvious and answer their biggest concerns if you want someone to buy a product from you.

Most marketers try to beat around the bush, sugar coat things and people are thinking…

Do they think I’m stupid?

When you call out the obvious and address their biggest concerns, they drop their guard.

You build trust and they’re more likely to listen to your message.

Remember how I said to do niche research to learn their fears, worries and struggles?

This is why if you already know this info, you can look at any product you promote and you will know what objections they will have.

Step 4: You endorse the product and seller.

When you build your e-mail list, those people will look to you as their trusted adviser.

They expect you to only recommend products that will help them.

So when promoting a product, it’s important that you explain to them why this is a good product and why the person who created it is credible.

Why should they trust this person or the product?

Think right now to yourself…

Do YOU think this when you want to buy something?

You absolutely do!

So make sure you always explain the benefits of why this product or person is better than other options in the marketplace.

Step 5: You remind them of the bonus and deadline.

Most people just promote for 1 or 2 emails and give up.

Your biggest sales come at the end of the promotion.

So you must keep emailing for several days to build up buzz and get people interested in making a purchase.

Everyone likes to “think about it”

Remember how I said to limit the bonus to time and the number of people who get it?

Information marketing because no one likes to lose out.

Now it’s crucial that you’re ethical about sticking to your word and shutting the bonus down when the promotion is over.

If you say it’s over in 3 days and next week promote the same offer again.

You will just upset your customers who bought the previous week.

Step 6: Go hard on the last day.

The last day is your most profitable.

Email early and let them know it’s the last day to get the product and your bonus.

Remind them why they need this product and “how it will help them achieve a result.”

Remind them of your bonus and that you will be pulling it down by tonight.

Email in the evening to remind them there is only a few hours left.

Email again about 1-2 hours before the cart closes. (There are always lots of late buyers)

Step 7: Back to delivering value.

It’s important that after you do a promotion that you go back into lots of value.

Why should someone continue to read your blog posts if you try to sell them everyday?

It’s annoying and if they don’t get any value from you, they can go find a better option.

You can sell everyday, but you better bring the value like your life depends on it.

Make sure to sequence your promotions so you have 80/20 of value/promotions.

Bonus Tip: If the offer is evergreen and people can buy it any time, you need to create a bonus sequence like I just outlined.

You don’t offer the bonus as evergreen.

I’ve tested leaving the bonus open versus only offering a limited time bonus… and less people buy when you offer the bonus anytime they want to buy it.

This is isn’t unethical, it’s not mean… it’s business.

As humans we will always think about something if we have the option.

Usually if we have the time to think about something, we will forget because we have so much going on.

If you know the product will help them achieve their desired result, then it’s your duty to sell it to them.

If you have a hard time with selling because you feel it’s evil.

Then you have a problem I can’t help you with.

Selling is only evil when the person is evil 😉

I hope you got value from this blog post.

If you doubt what I talked about isn’t worth money, then open your inbox and you will see all top level marketers do what I do.

If you want to build a real business, it’s about value and helping your customers.

Sheldon Mohl

How to make your competition look inferior

April 14, 2026 by Sheldon Leave a Comment

How to make your competition look inferior if you apply everything I’m sharing with you, it will increase your profits… I can GUARANTEE that.

What I’m giving you, I’ve paid thousands to learn.

So let’s jump into this simple tested and proven process.

The key to dominating your market, getting people into a buying frenzy and kicking your competition to the curb, requires three things.

Know Your Audience (absolutely crucial)
Irresistible Offer (They can’t say NO)
Email Sequencing

This is not a complex process.

Even if you’re fairly new to the business, anyone can apply this with a little effort.

So stick with me here and we will break it down.

I will be teaching more stuff on future blog posts, but if you can at least follow along with me here, it will make more sense later on.

Know Who You’re Speaking To

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”.

That was a quote by Sun Tzu from The Art of War.

When you don’t know who you’re marketing to then you’re preparing to fail online.

Sure some people get sales, but with a little more preparation, it could be more.

They don’t who their audience is, what their struggles are, what they want or how to help them.

Their marketing plan is: “Sell them stuff”. Or what we call “HOPE MARKETING”.

This is why when they send an email to 50,000 people, they only get a few sales.

Horrible conversions because they don’t understand their audience.

When you understand who you’re writing to on the other side of that email, it becomes massively profitable.

When you understand your audience, the result is predictable every time, there is no guessing “will this work?”

Here’s a quick test to do when you get done reading this email.

Open up a few emails and you will see marketers who send two sentences and a link with a hype filled headline.

These people know nothing about their audience or could care less.

Do yourself a favor right now and unsubscribe from any marketers that do this to you!

If you follow this method you will need to replace your list fast.

Because those people reading your emails will only fall for that a few times before they get wise.

Keep reading “How to make your competition look inferior” below.

I never write an email without first knowing what my audience wants.

Read that last sentence five times and let it sink in.

Since people are in all markets from network marketing, affiliate marketing, health, personal development and just about anything you can think of… the wants and desires will be different.

So that leaves us with the question of what does my audience want.

Here’s how I do it:

I need to figure out a few things about them before I ever try to market to them.

1. What is their goal? Or another way of putting it is “what do they want to achieve?”

2. What process or steps must they take to get to said goal?

3. What fears, objections or excuses must I overcome to help them reach their goals?

4. Where can I insert myself into this equation?

In other words “what value can I deliver?”

Without knowing this information you’re just another soon to be deleted in their inbox.

Don’t let this get you overwhelmed.

If you follow the process I’m giving you here then you will be their daily dose of Information.

This takes a little work, but when you do it once, it becomes completely clear how to dominate your market.

You literally could run your six-figure a year business with a daily email.

In other terms, 1 hour a day. This is the only real way to work less and make more.

You can’t do this without laying the ground work first.

I’m not advocating money without work.

There is no such thing, but if you want a lifestyle business, it can be done with what I’m teaching you here.

How to make your competition look inferior with a simple way to find out this information.

1. – Google “niche + forum” (eg: make money online forum)

– Google niche + blog
2. Use social media like Facebook and Twitter.

– Look for FB groups.
– Use the search feature in FB & Twitter with industry keywords

Spend some time reading blogs to learn the secret language.

The secret language includes terms only people interested in the niche would use and understand.

Example: Autoresponder.

If you asked Grandma if she has an autoresponder, she might reply what’s that?

To serve the market you’re in, you need to know their autoresponder secret language.

Consider reading forums and social media to see what people are talking about.

What do they struggle with and what information are they actively seeking out.

When you understand this, it allows you to learn and supply them with the information they want.

This positions you as the authority.

Now the most important part of the process is to know their fears and obstacles.

In almost every niche (not always the case) people have something that is keeping them stuck.

Example 1: Weight loss.

Let’s be honest… almost all of us would like to lose a few extra pounds right?

But…… what stops us?

We know deep down inside that we are scared and we won’t commit to the diet.

We are scared we will give in and eat that slice of pizza over the chicken breast and veggies.

Example 2: Home Business niche

When I first got into this niche of teaching people marketing knowledge, I thought I knew the niche.

How to make your competition look inferior.

I couldn’t figure out why people weren’t taking action on what I taught them.

Why do you think they didn’t take action?

If you guess anything other than they’re scared of the tech stuff, you were wrong.

It’s not that they think the program won’t work.

But they’re scared they can’t figure out how to follow the steps.

Now some people do doubt the program, but the majority are worried about their own abilities.

Most people make the mistake of thinking they know what the audience wants, but really they have no clue.

When you can cater your content, your emails, and everything you do in your business.

You help people overcome the obstacles or conversations going on in their head…

YOU WIN THE GAME.

So you must figure out what is their top obstacle is stopping them from taking the action you want them to take.

When you understand all of this you can go into any niche, learn about the people, and you can be creating a business and dominating one week from now.

Think I’m full of BS?

Listen, before I use this example I want to say three things.

I hope my wife doesn’t read this 😉
This is a massively profitable niche so if you’re looking for a good idea, go for it.
Ladies I am not advocating this stuff.

But if I wanted to, I could go into the pickup artist niche and cater to single guys looking to pickup chicks.

(I never would, because I think the ladies out there deserve better… but if I wanted to, I could)

So I would study their language, figure out their desires, wants, insecurities and obstacles stopping them from getting a girlfriend.

I would study the blogs, products they’re buying, and where they spend all their time.

Once I was armed with all this information I could be operating in the PUA niche next week and making money with it.

Most people make business harder than what it needs to be.

You need to understand your audience before you market to them.

Because you can go into any market without being an expert.

You can learn what you need to know in under a week and then create your biz.

If you skip this process you will be a struggling marketer like 95% of people online.

Now before I close this action packed blog post today, I will share some more tips.

Get yourself on the other side of the fence.

You need to help people get what they want.

That is the secret to making it big online.

People exchange money for value.

If you don’t know what your audience wants, you get no money.

Simple 🙂

Go out and do some market research.

Figure out who your market is, what they want, and what is their #1 obstacle.

Don’t wait, do it today and continue on tomorrow if needed.

Thanks for reading how to make your competition look inferior, I really appreciate it.

Sheldon Mohl

Have you met Joe?

April 13, 2026 by Sheldon Leave a Comment

Have you met Joe today? Joe is my customer avatar. I know him like I know myself. More on Joe in just a minute. Most people aren’t focusing on building a real business and an asset that grows.

They’re chasing opportunities like I once did, they’re worn down mentally and just ready for something to work.

Marketer’s write their sales copy, their emails and create their products for Joe.

This is why right now if you exit this email, you will see headlines about money, ninja tricks and the words “game changer”.

Ok I know you probably just want me to stop babbling and talk about Joe right?

Joe is 30 something and has two kids, a wife and works a full time job and he’s doing ok.

But he’s worried about his future and what his family will do if something ever happens to him.

Joe’s been dabbling at this for awhile now with very little results.

He’s on many of the guru’s email lists and gets promotions in his inbox daily.

His latest purchased products were probably:

SEO
Affiliate Marketing
Offline Marketing.
Bitcoin
Amazon
Product Creation

It first started out as a simple interest, figuring that he could make a little money on the side.

He would buy an E-book here and a mini course there.

Eventually it becomes a pattern.

Joe starts his day by opening his inbox before going to work.

He scrolls through all the emails from the Guru’s to figure out what product everyone is talking about, and which product is HOT now?

Classic “FOMO” the fear of missing out.

Then it happens!

That one email grabs his attention; he clicks it, opens it up and he does it again.

He bought another product because he doesn’t want to miss out on the bonuses.

Once again, he promised himself he would stop buying products and start taking action.

But….. this product felt right.

As Joe checks out the product, he feels even more overwhelmed and not sure what he should focus on.

His Internet Marketing career has stalled and he has nothing to show for it.

He’s feeling stressed, he might be hiding the cost of these products from his wife and he’s hit information overwhelm.

He’s starting to wonder if this just a pipe dream and it might be time to call it quits.

You see, years ago, this was me.

I was Joe, but I wasn’t 30 something and the wife and I have 3 kids.

Then I started to get a little traction and was getting a few leads here and there, doing multiple business models.

I was working hard, I was buying products, but I just couldn’t connect all the dots.

Have you met Joe, maybe this is you?

Then it happened. I eventually had an “ah ha” moment.

I started looking at my business in a new light. And I switched from being Bob and stepped into the role of Sheldon.

It wasn’t long before I made my first dollar online, then shortly after that I had my very first $1000 day.

All of this happened in a span of months and I’ve never looked back.

I stopped buying products I didn’t need and I started building a real home business.

A business that continues to grow and is now creating new leads and sales.

Thanks for reading my “have you met Joe” blog post, I appreciate it!

That moment of clarity.

The one moment that changed everything for me.

And if you’re thinking that “ah ha” moment was a product or secret someone told me…

YOU WOULD BE WRONG!

Enjoy your day,

Sheldon Mohl

Are You Feeling Overwhelmed & Confused?

April 12, 2026 by Sheldon Leave a Comment

Are you feeling overwhelmed & confused with all the information and training. I just want you to know it’s OKAY. And it’s natural. Take a breath. Relax. And let’s just take this one step at a time.

When I asked are you feeling overwhelmed & confused…

It’s a MAJOR obstacles that MOST online marketers face at some point in the process.

It is to be expected.

Realize that you are learning and attempting to master brand new skills.

You are growing and developing yourself as a marketer, and a human being.

This is a process.

And you must be willing to go through the discomfort and face the challenges of learning with perseverance and determination.

You are SO CLOSE.

The only way you can fail is if you give up, and that just isn’t you, is it?!

Honestly, everything you need to start having success with your business is right here.

https://poor2paid.com

(HAVE YOU WATCHED THIS EXCITING MOVIE YET?)

The secret now is to follow a simple, proven marketing strategy and simply follow the steps that has been laid out for you.

Focus on the fundamental marketing strategies that continue to produce results.

Stop surfing the net looking for some magic strategy, silver bullet, or break-thru software that “builds your biz for you.”

Don’t waste your time. Commit to completion. You can have it ALL, and it’s ONE CLICK AWAY:

https://poor2paid.com

The strategies that you will learn here are used in one form or another by all of the top successful marketers.

I did not create this myself, but I learned these strategies from some of the top earners online.

It costs a little bit and it will change the way you do business forever.

Thanks for reading “Are you feeling overwhelmed & confused” today.

Contact me if you need some help putting a marketing plan together once you sign up here.

I know this is a LOT of new information, but this is the information you need RIGHT NOW so you can start having success online.

Sheldon Mohl

The answer isn’t more work.

April 11, 2026 by Sheldon Leave a Comment

The answer isn’t more work, what I mean is I’m always asking people what they need help with and these are some of the most common responses.

People are:

Buying every new product that comes out.
Joining one business opp after another.
Trying multiple business models at once.
Not sure where to start.
Overwhelmed and ready to quit.

OK, now I want to share with you a few tips you can focus on right now.

If you’re not making money online yet or you’re capped at a certain income it’s probably because you’re focusing your time and energy on the wrong things.

The answer isn’t more work.

Here’s 5 things you need to focus on to start making money online.

1.) Build your email list daily.

The #1 thing you can do to put money in your bank account is grow your email list.

If you don’t have an email list you need to start working on that right now.

My email list allows me to create income at will.

I can put together an offer (my own or an affiliate product) and send an email.

The biggest earners online focus on building their email list everyday.

My email list was responsible for my first commission ever.

The bigger that list gets, the more money you can make.

Every day set a goal to get 10 subscribers. Put all of your focus on this.

I could do this with free traffic if I had no money for paid traffic.

This is how you put money into your bank.

2.) Email DAILY

Email is going to be your #1 traffic source, income generator, and it’s how you connect with your tribe.

If you wonder how all the big marketers are making money…..it’s because of a list.

I spend the first hour of my day writing personality driven emails.

You need to email daily or a minimum of three times a week.

The more you email the more your audience gets to know you, like you and trust you.

The answer isn’t more work.

Don’t let your mind stop you by thinking things like:

I don’t know what to write.
No one will value my content.
What if I upset someone.
I’ve tried email before and it didn’t work.
I’m not good at writing.

The key to getting good at email and making it profitable is practice.

You don’t have to write long emails.

Sometimes I write a short punchy email, sometimes it’s a long email and other times it’s just a few sentences to send people to a video or blog post.

Make it a goal to write an email to your tribe sharing your best tips and deliver value often.

Tie your emails into a product or service that will help your audience solve their problems.

When people get onto your list they’re looking for you to guide them, help them and they expect you to be their trusted adviser.

Don’t be afraid to sell if you believe in what you’re selling and know it will help them.

Continue reading my The answer isn’t more work blogpost.

3.) Sell More Stuff!

I see people wanting to create a successful business, but they don’t want to sell anything.

It feels Icky, scammy or unethical.

But in order to make money you have to get that money from someone else, period.

It’s only unethical and evil if the person doing the selling is unethical and screwing people over.

Start making more offers and presenting people with products that will help them solve their problems, get a result faster or even make their life easier.

I deliver a ton of value on social media, blog posts and in my emails.

When it comes time to sell……..

I SELL HARD!

You can create a simple product, put together a PayPal button for $17 and send an email to your list and generate money.

Or…

Find a good affiliate product that converts and promote that.

Point being, you need to sell something to actually make money.

Don’t spam your list with a new offer everyday, but you should be selling often because that is how you will move your business forward.

Most people spend all their time buying and never do any selling.

This is why they don’t make money!

Pick a reliable traffic source.

If you’re building your business around fads, loopholes and the latest traffic hack….you don’t have a business.

A lot of my business is based around Traffic Generation.

When you learn how to do things the right way, you can fly high.

But if you want to build a scalable business, you need to buy your traffic.

When you can spend $1 and make back $2 you have a real scalable business.

Then you can get all the traffic you need to grow, and it’s a simple numbers game.

If you’ve tried paid traffic and “it didn’t work out” … don’t give up.

Sometimes it’s just a few simple tweaks and then you’re off to the races.

With that being said, don’t buy peoples “done for you traffic.”

You need to learn to generate your own leads!

When you can generate your own traffic, you own your business and it allows you to control your future.

When you buy leads, you pay a premium and if that vendor ever stops their service, your business is shut down overnight.

5.) Do less work!

Most people think the answer to making more money online is to do more work.

This is the farthest thing from the truth.

It’s about working smarter, not harder.

Have you ever sat down, had a list of important things to get done and then by the end of the day accomplished nothing?

Most people either:
A.) Try to do too much.
B.) Don’t have a schedule.

Checking your FB news feed, posting on social media, watching Youtube, checking email, creating content, tweaking a landing page to make it pretty, etc…..

None of these things will put money into your bank account.

Everyday ask yourself if….

You did one thing to add new subscribers.
You did one thing to make a sale.

Those are the two most important things to be focusing on in your business.

Everything else needs to be scheduled in at the end of your day.

This is especially crucial if you have a job, because your time is limited.

Every morning I focus on the “One Thing” that will move my business forward.

I don’t check email, my FB, respond to texts or anything that will suck away my time until I get the one thing done.

When you’re building a business, you must treat your time like you would treat your first born child.

If you don’t control your time then people, tasks and day to day life will steal your time and 6 months from now, you will wonder why you’re not making any money.

Find out more about joining here.