How to make your competition look inferior if you apply everything I’m sharing with you, it will increase your profits… I can GUARANTEE that.
What I’m giving you, I’ve paid thousands to learn.
So let’s jump into this simple tested and proven process.
The key to dominating your market, getting people into a buying frenzy and kicking your competition to the curb, requires three things.
- Know Your Audience (absolutely crucial)
- Irresistible Offer (They can’t say NO)
- Email Sequencing
This is not a complex process.
Even if you’re fairly new to the business, anyone can apply this with a little effort.
So stick with me here and we will break it down.
I will be teaching more stuff on future blog posts, but if you can at least follow along with me here, it will make more sense later on.
Know Who You’re Speaking To
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”.
That was a quote by Sun Tzu from The Art of War.
When you don’t know who you’re marketing to then you’re preparing to fail online.
Sure some people get sales, but with a little more preparation, it could be more.
They don’t who their audience is, what their struggles are, what they want or how to help them.
Their marketing plan is: “Sell them stuff”. Or what we call “HOPE MARKETING”.
This is why when they send an email to 50,000 people, they only get a few sales.
Horrible conversions because they don’t understand their audience.
When you understand who you’re writing to on the other side of that email, it becomes massively profitable.
When you understand your audience, the result is predictable every time, there is no guessing “will this work?”
Here’s a quick test to do when you get done reading this email.
Open up a few emails and you will see marketers who send two sentences and a link with a hype filled headline.
These people know nothing about their audience or could care less.
Do yourself a favor right now and unsubscribe from any marketers that do this to you!
If you follow this method you will need to replace your list fast.
Because those people reading your emails will only fall for that a few times before they get wise.
Keep reading “How to make your competition look inferior” below.
I never write an email without first knowing what my audience wants.
Read that last sentence five times and let it sink in.
Since people are in all markets from network marketing, affiliate marketing, health, personal development and just about anything you can think of… the wants and desires will be different.
So that leaves us with the question of what does my audience want.
Here’s how I do it:
I need to figure out a few things about them before I ever try to market to them.
1. What is their goal? Or another way of putting it is “what do they want to achieve?”
2. What process or steps must they take to get to said goal?
3. What fears, objections or excuses must I overcome to help them reach their goals?
4. Where can I insert myself into this equation?
In other words “what value can I deliver?”
Without knowing this information you’re just another soon to be deleted in their inbox.
Don’t let this get you overwhelmed.
If you follow the process I’m giving you here then you will be their daily dose of Information.
This takes a little work, but when you do it once, it becomes completely clear how to dominate your market.
You literally could run your six-figure a year business with a daily email.
In other terms, 1 hour a day. This is the only real way to work less and make more.
You can’t do this without laying the ground work first.
I’m not advocating money without work.
There is no such thing, but if you want a lifestyle business, it can be done with what I’m teaching you here.
How to make your competition look inferior with a simple way to find out this information.
1. – Google “niche + forum” (eg: make money online forum)
– Google niche + blog
2. Use social media like Facebook and Twitter.
– Look for FB groups.
– Use the search feature in FB & Twitter with industry keywords
Spend some time reading blogs to learn the secret language.
The secret language includes terms only people interested in the niche would use and understand.
Example: Autoresponder.
If you asked Grandma if she has an autoresponder, she might reply what’s that?
To serve the market you’re in, you need to know their autoresponder secret language.
Consider reading forums and social media to see what people are talking about.
What do they struggle with and what information are they actively seeking out.
When you understand this, it allows you to learn and supply them with the information they want.
This positions you as the authority.
Now the most important part of the process is to know their fears and obstacles.
In almost every niche (not always the case) people have something that is keeping them stuck.
Example 1: Weight loss.
Let’s be honest… almost all of us would like to lose a few extra pounds right?
But…… what stops us?
We know deep down inside that we are scared and we won’t commit to the diet.
We are scared we will give in and eat that slice of pizza over the chicken breast and veggies.
Example 2: Home Business niche
When I first got into this niche of teaching people marketing knowledge, I thought I knew the niche.
How to make your competition look inferior.
I couldn’t figure out why people weren’t taking action on what I taught them.
Why do you think they didn’t take action?
If you guess anything other than they’re scared of the tech stuff, you were wrong.
It’s not that they think the program won’t work.
But they’re scared they can’t figure out how to follow the steps.
Now some people do doubt the program, but the majority are worried about their own abilities.
Most people make the mistake of thinking they know what the audience wants, but really they have no clue.
When you can cater your content, your emails, and everything you do in your business.
You help people overcome the obstacles or conversations going on in their head…
So you must figure out what is their top obstacle is stopping them from taking the action you want them to take.
When you understand all of this you can go into any niche, learn about the people, and you can be creating a business and dominating one week from now.
Think I’m full of BS?
Listen, before I use this example I want to say three things.
- I hope my wife doesn’t read this 😉
- This is a massively profitable niche so if you’re looking for a good idea, go for it.
- Ladies I am not advocating this stuff.
But if I wanted to, I could go into the pickup artist niche and cater to single guys looking to pickup chicks.
(I never would, because I think the ladies out there deserve better… but if I wanted to, I could)
So I would study their language, figure out their desires, wants, insecurities and obstacles stopping them from getting a girlfriend.
I would study the blogs, products they’re buying, and where they spend all their time.
Once I was armed with all this information I could be operating in the PUA niche next week and making money with it.
Most people make business harder than what it needs to be.
You need to understand your audience before you market to them.
Because you can go into any market without being an expert.
You can learn what you need to know in under a week and then create your biz.
If you skip this process you will be a struggling marketer like 95% of people online.
Now before I close this action packed blog post today, I will share some more tips.
Get yourself on the other side of the fence.
You need to help people get what they want.
That is the secret to making it big online.
People exchange money for value.
If you don’t know what your audience wants, you get no money.
Simple 🙂
Go out and do some market research.
Figure out who your market is, what they want, and what is their #1 obstacle.
Don’t wait, do it today and continue on tomorrow if needed.
Thanks for reading how to make your competition look inferior, I really appreciate it.
Sheldon Mohl
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