Have you met Joe?

Have you met Joe today? Joe is my customer avatar. I know him like I know myself. More on Joe in just a minute. Most people aren’t focusing on building a real business and an asset that grows.

They’re chasing opportunities like I once did, they’re worn down mentally and just ready for something to work.

Marketer’s write their sales copy, their emails and create their products for Joe.

This is why right now if you exit this email, you will see headlines about money, ninja tricks and the words “game changer”.

Ok I know you probably just want me to stop babbling and talk about Joe right?

Joe is 30 something and has two kids, a wife and works a full time job and he’s doing ok.

But he’s worried about his future and what his family will do if something ever happens to him.

Joe’s been dabbling at this for awhile now with very little results.

He’s on many of the guru’s email lists and gets promotions in his inbox daily.

His latest purchased products were probably:

• SEO
• Affiliate Marketing
• Offline Marketing.
• Bitcoin
• Amazon 
• Product Creation

It first started out as a simple interest, figuring that he could make a little money on the side.

He would buy an E-book here and a mini course there.

Eventually it becomes a pattern.

Joe starts his day by opening his inbox before going to work.

He scrolls through all the emails from the Guru’s to figure out what product everyone is talking about, and which product is HOT now?

Classic “FOMO” the fear of missing out.

Then it happens!

That one email grabs his attention; he clicks it, opens it up and he does it again.

He bought another product because he doesn’t want to miss out on the bonuses.

Once again, he promised himself he would stop buying products and start taking action.

But….. this product felt right.

As Joe checks out the product, he feels even more overwhelmed and not sure what he should focus on.

His Internet Marketing career has stalled and he has nothing to show for it.

He’s feeling stressed, he might be hiding the cost of these products from his wife and he’s hit information overwhelm.

He’s starting to wonder if this just a pipe dream and it might be time to call it quits.

You see, years ago, this was me.

I was Joe, but I wasn’t 30 something and the wife and I have 3 kids.

Then I started to get a little traction and was getting a few leads here and there, doing multiple business models.

I was working hard, I was buying products, but I just couldn’t connect all the dots.

Have you met Joe, maybe this is you?

Then it happened. I eventually had an “ah ha” moment.

I started looking at my business in a new light. And I switched from being Bob and stepped into the role of Sheldon.

It wasn’t long before I made my first dollar online, then shortly after that I had my very first $1000 day.

All of this happened in a span of months and I’ve never looked back.

I stopped buying products I didn’t need and I started building a real home business.

A business that continues to grow and is now creating new leads and sales.

Thanks for reading my “have you met Joe” blog post, I appreciate it!

That moment of clarity.

The one moment that changed everything for me.

And if you’re thinking that “ah ha” moment was a product or secret someone told me…

YOU WOULD BE WRONG!

Enjoy your day,

Sheldon Mohl