Ultimate secrets to pick a niche you already know something about. If choosing a niche has you stuck, gazing at a blank page and trying to think of something “marketable”—stop.
You’re overcomplicating it.
Let’s simplify this together.
Forget “Marketable.” Start With “Familiar.”
You don’t need to invent a brand-new interest from scratch.
Ultimate secrets to pick a niche
You need something you already understand better than the average person your age.
Decades of work, parenting, hobbies, health journeys, financial decisions.
All of it counts as real expertise, even if it doesn’t feel like it because it’s just “your life.”
The Question That Cuts Through the Noise
Ask yourself.
What have people asked my advice about, more than once, without me trying to be an expert on anything?
That’s usually your best clue.
If friends kept asking how you managed a career pivot.
Or how you planned for retirement on your terms, that’s real proximity to a real audience.
Why This Matters More at This Stage
Younger beginners often have to fake expertise they don’t have yet.
You likely don’t have to fake anything.
You have to organize what you already know into content someone else can actually use.
Ultimate secrets to pick a niche
Checking If It’s a High Ticket Fit
Once you’ve got a topic.
- Do one quick check.
- Search for programs and courses.
- Or services already being sold in that space.
- And see what they cost.
If you find things priced at $500 and up, you’ve got a real high ticket niche.
If everything tops out around $30, it’s a great topic —just maybe not a high-ticket one, at least not yet.
Narrower Beats Broader, Every Time
“Retirement advice” is too broad.
“Helping people who retired earlier than planned figure out what’s next” is a niche.
The second one feels personal to the right reader. The first one feels like a library.
Ultimate secrets to pick a niche
Your Next Step
Write down three things people have asked your advice on more than once.
Just three. Don’t judge them yet — get them on paper.
If those three haven’t panned out after some due diligence.
Suggestion: Use what’s already working. (No experience needed)
Also, reading my other blog posts might help you get clarity.
Sheldon Mohl
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